About the job
Product Marketing Manager – Maternity cover for 12 months
Role reports into: Head of Product
Directorate: Product Innovation
Location: Anywhere in the UK, with some presence in the London Euston Office.
Cifas is the UK’s leading fraud prevention service, managing the largest database of instances of fraudulent conduct in the country. Our members are organisations from all sectors, sharing their data across those sectors to reduce instances of fraud and financial crime. Operating as a not-for-profit means our teams put all their efforts into our mission of fighting fraud, rather than creating a financial return for shareholders.
Fraud presents a serious and significant threat to the UK and our role in protecting businesses, the public and the economy from fraud is now more important than ever before. As a result, we have ambitious plans to innovate and create new services and products that will significantly improve the way that we and our members tackle fraud.
Our employees play a crucial part in ensuring we remain the UK's leading fraud prevention service, whilst also ensuring our members remain at the heart of everything we do.
We have introduced agile ways of working, allowing teams to decide how best they work, while ensuring regular opportunities to collaborate and innovate. We create an environment to help you to unleash your potential and perform the most rewarding work of your career, whist keeping your wellbeing at the foremost with initiatives in place to promote the wellness of our people.
We are committed to building a diverse and inclusive culture and have dedicated inclusion champions across the business to celebrate and promote our uniqueness. We also have a dedicated team of volunteers looking for innovative ways to give back as part of our commitments under our Corporate Social Responsibility. We are also delighted to be recognised in the 2021 and 2022 best companies to work for listings.
In return for helping us take the fight to fraud, all our employees receive an impressive benefit package including 33 days holiday, generous pension package, annual bonus, private healthcare, as well as a range of other benefits.
If you are passionate about our purpose and would like an opportunity to make a valuable contribution to fraud prevention, we would like to hear from you.
The successful candidate will take ownership of Go to Market of B2B services and be responsible for outbound marketing products while also measuring satisfaction and providing feedback loop to the Product team and the business. You will be the primary lead on sales enablement, marketing material creation, member experience and prospect research.
·Develop repeatable, scalable value propositions that drive membership adoption and use of Cifas services.
·Create a go-to-market plan for your services with a specific focus on market definition, distribution strategy, pricing, positioning, and user / buyer personas.
·Working in collaboration with the Commercial and Member Experience teams, develop and update sales enablement collateral including product material, case studies and product presentations.
·Responsible for effectively communicating internally product propositions, customer wins, developments, and future vision for products in collaboration with Product Management, future initiatives and Research and Development.
·Execute go-to-market plans with a specific focus on creating a go-to-market roadmap, launch plans, communicating the value proposition and developing supporting collateral and sales tools.
·In collaboration with the Product owner, and the Communication & Marketing team, develop core positioning and messaging for each product.
·Deliver creative and attractive promotional campaigns to ensure product routes to market are best utilised across the website, events, and other avenues.
·Ownership for creating product marketing plan and managing associated budget.
·Collect relevant and insightful market data, customer insight and trend analysis to aid campaign and strategy delivery.
·Identify product success and opportunities and make recommendations to Product Team on areas of improvement.
·Management of product marketing on social media and member online platforms to generate interest in current and new products, their benefits and value to members.
Who we’re looking for…
·Considerable experience operating within Product Marketing environment for a B2B enterprise software company.
·Strong product marketing background and experience working for a B2B enterprise software as a service provider ideally in the financial crime fraud or identity areas.
·Proven ability to work cross-functionally and leverage teams across the business to implement the strategy.
·Previous experience of real-time decision making (e.g., lead optimisation, next-best action, sentiment analysis, up-and-cross-selling).
·Demonstrable experience in end-to-end product and value proposition creation and go to market execution.
·Excellent interpersonal and communication skills and ability to forge strong working relationships across teams.
·Strong commercial acumen and stakeholder management skills, and skilled in authentically building credibility, trust, and influence at all levels.
·Previous knowledge of financial crime, Fraud prevention or the Digital Identity markets, advantageous.
·Skilled in applying analytics to support data-driven product marketing decisions.
In return we offer:
· Competitive Salary of £50,000-£55,000 per annum
· Remote working with approximately 2 days a month in the London office.
· 33 days annual leave plus bank holidays
· Private healthcare
· Excellent pension package through salary sacrifice
· Personal and professional growth
· Employee wellbeing – Wellbeing breaks, wellbeing hub access with resources to workout, meditation guides, sleep stories and yoga.