allUP
About the job
allUP is helping a top LA based startup in the fitness tech space hire their first Product Marketing Manager.
This role is not with allUP but as part of the application process you will need to create an allUP profile (takes about 10 minutes and can be used for any other role you might be interested in).
About the role:
This role will work within the Product team to drive technical communication initiatives with target markets and lead marketing efforts around the products. You have the opportunity to join a truly unique company solving challenging computer vision and machine learning problems in the 3D body scanning and digital humans space.
As the Product Marketing Manager, you’ll manage, develop and grow the initiatives that describe our technical capabilities, technology validation, market feedback efforts, and marketing for new and existing products. This is a highly collaborative role as you will communicate how the technology and products solve problems across the 3D body scanning space and identify relevant growth opportunities and align them with our internal teams. This role will report to the VP of Product.
About the company
A B2B software platform powering businesses with body composition insights by leveraging world-class computer vision software combined with cutting-edge deep learning, camera technologies, and over 300k real-world body scans that push the boundaries of what is possible in 3D human reconstruction done with just a single inexpensive camera or phone.
Our vision is to make 3D body scanning and its insights ubiquitous across different industries, and they are starting in the Health & Fitness space, where we work with fitness tech partners to power their fitness experiences with body insights such as body composition and body measurements via our APIs. As a platform company, we believe that our core technology will be foundational to other industries, like Apparel, VR & AR and Entertainment & Gaming, which we will target in the near future.
Responsibilities :
- Crafts messaging and content to articulate the value proposition of the product's capabilities; including demo videos, use case documentation, partner/customer references, personas, presentations, blog posts, white papers, main website content, and product positioning statements.
- Leads marketing initiatives that support of business development team.
- Develops and manages marketing initiatives around new product launches and releases.
- Owns coordination for all our technology validation efforts and manages communications with academia partners running validation initiatives.
- Develops a deep understanding of our customers/partners and operates as the “voice of the customer”, influencing the product roadmaps.
- Aids and performs customer/partner qualitative and quantitative research, creates data-driven and impactful insights for the company, scrutinizes market trends, and reports on the competitive landscape.
Qualifications
- 3+ years of experience in marketing, sales, product management, customer and partner-facing roles, management consulting or other equivalent experience.
- Experience working cross-functionally to design, launch, and scale marketing initiatives.
- Excellent problem-solving, analytical, and marketing skills in gathering market feedback, analyzing markets, and summarizing business opportunities in a succinct manner.
- Excellent communicator. You know what to say, and more importantly how to say it. You're comfortable talking across all levels of an organization and are able to influence executive stakeholders, both internally and externally, to achieve goals. Comfortable presenting to partners, customers, and internal stakeholders.
Nice to have
- Experience working in startups, especially launching and growing new products from 0 to 1.
- A strong ability to understand and speak very technical engineering language, especially in the Computer Vision and Machine Learning spaces.
- Experience in the fitness tech or digital health/wellness spaces.
- Ability to communicate very technical messages in a clear and concise way to non-technical audiences (to customers and partners). Previous experience writing technical white papers is a plus.
This is a remote position with location preferably in the US West Coast. It requires occasional travel for team meetings (a handful of times or so per year) and business development efforts like conferences.
Benefits
- 100% employer-paid healthcare premiums for you and your family.
- Annual team events: we are a remote company with presence in the US and Austria and getting together in the same place a few times a year is a key part of our culture.
How to apply:
To apply for this role you will need to create a profile on allUP.
allUP is a new professional social network that helps people grow their career by making sure they are seen for the full breadth of their skills, abilities and achievements.
It’s so easy to miss incredible people when only looking at a resume. On allUP you can pick quick prompts to record and share your story (being a distributed team these clips are really helpful to share internally and get everyone excited about a candidate). Every person who creates a profile and records clips about themselves will also get a live interview just to make sure there was nothing in your story that got missed.
The whole process of recording your videos and building your profile should take around ten minutes. The videos are also totally casual. We have really cool AI that pulls out the best highlights and makes everyone look great. You can also use your profile and all your videos going forward to apply for other roles if Prism Labs ends up not being the right fit for you. The allUP team will also work with you to see if there are other roles on the platform that you might be interested in to make sure you get the most out of your profile.